Welcome to the world of Google Tag Manager, or GTM, if you like to keep things short (like that friend who insists on abbreviating everything). What is Google Tag Manager? Google Tag Manager, lovingly abbreviated as GTM, is like a Swiss Army knife for your website. Remember the last time you wanted to implement a…

Single Page Applications (SPAs) are becoming more and more popular. Although they have many advantages, there are numerous disadvantages. One of the pain points is setting up Microsoft Ads – Conversion Tracking. Microsoft Ads provides plentiful conversion tracking options. On Traditional Websites (Multiple Page Applications), we are able to use the “Destination URL” option to…

Now, everybody is normally nervous about Google Analytics 4. Apart from Universal Analytics’ built-in metrics and dimensions, we will definitely need more on GA4 eventually. Firstly, after we determine what parameter(s) we need from the website, we need to categorize the parameters as dimensions or metrics. Dimensions: According to Google, dimensions are attributes of our…

I know, I know… We are now moving to Google Analytics 4 aka GA4. However, for some digital marketers, data from Universal Analytics can still be valuable. To exclude a pageview/page URL from Universal Analytics, you can follow a very simple guide down below to take this action. VERY IMPORTANT NOTE: If you are going…

Tracking the Pageviews of the Single Page Applications (SPAs) needs some additional setup to the Basic GA4 or UA Implementation. The main idea of the Single Page Application is that there are no pageview events sent to GA anymore to understand if there is a pageview happening or not. So in order to communicate with…